How to Choose a DJ or Disc Jockey Service

Who would have thought that choosing a dj would be so difficult?  Since there is no formal schooling or licensing needed to call oneself a dj, leaves the door open for anyone to call themselves a dj.  Add the fact that the advancement of technology, downloading, computers, ipods, etc., entry level equipment is available to anyone.

So what does one do, what are the things to think about when you are ready to make a choice that will have a huge impact on one of the most important days of your life?  First, take a deep breath and relax.  This is written to help you sift through the fluff, b.s., and unimportant selling points that many djs use. 

Personality and style is very important.  Is the person interested in you and your wedding or just the booking?  Are they attentive to detail and have a good grasp of the English language.  Do they have a style and image that feels comfortable to you?

Experience and professionalism are important.  Like mentioned earlier, anyone can call themselves a dj, it’s that easy.  You may want to know how long your dj has been in business.  Do they attend trainings and workshops to upgrade their skills?  In most professions in this day and age, continued education is mandatory, not optional.  A dj calls him/herself a professional; shouldn’t he/she have the same standards?

Don’t get caught up in the bigger and better hype.  Many djs sell their show based on how many songs they have in their libraries and how many watts their system is.  Do you really care?  What matters is playing the right song at the right time to create the atmosphere you desire.  Very few people besides another dj will care how big a system one has, as long as the components are professional and the dj carries back-up is what matters. 

Pricing is always an important consideration.  To address this, read the following recent survey regarding "Post Wedding Statistics" from St. Louis Bride & Groom Magazine

During wedding planning, Brides say their highest priority is their attire, followed by the reception site and caterer - reception entertainment is among the least of their priorities. Within one week after their reception, 78% of Brides say they would have made the entertainment their highest priority!

72% of all brides surveyed say they should have spent more time choosing their reception entertainment. Almost 100% say they would have spent more of their budget on the entertainment.

When asked 81% of guests say the thing they remember most about a wedding is the entertainment.
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Scott Thomas is president of The National Association of Wedding Professionals Inc.
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